Ready to embark on your UGC marketing journey? Our checklist is your trusted companion.

In 2024, the world of B2B marketing is poised for growth, and this guide presents five key tactics to help your brand flourish.

In a world where visual storytelling is king, businesses must find ways to capture their brand's essence through stunning photography. That's exactly what Claritas Eye Care did with the help of Chasing Creative, a talented agency specializing in lifestyle commercial photography.

To achieve success in marketing, one must define their target audience, utilize machine learning, use responsive ads, optimize for conversions, and continuously experiment. Remember, testing new strategies and learning from results is key to improving performance. Let us seize the opportunity to excel in online marketing with the power of Performance Max Ads!

Regular use of Google Search Console can help website owners achieve their online goals and stay ahead of the competition.

B2B brands in 2023 should prioritize data-driven insights, personalization, content marketing, social media, account-based marketing, and continuous measurement to drive growth in the digital landscape.

Jumping into a new year can be an exciting time for businesses. It's a chance to reflect on the past year and make improvements as an organization. We know that organizations review sales, marketing, financials, and overall strategies this time of year but we will focus on marketing.

G2 reviews can be a powerful tool for increasing credibility and trust with potential clients for your B2B company. By actively encouraging customers to leave reviews, responding to reviews, and utilizing them in your marketing materials, you can effectively leverage the power of G2 reviews to drive business growth.

We get it—you are focused on your product or service had blogging has taken a back seat. This happens time and time again for busy profitable companies. Something to remember about blogs is they drive organic traffic adds great value to your sales funnel.

Optimizing a B2B website is not the same as optimizing a consumer-facing website. B2B buyers tend to have different needs and motivations, and they often make purchasing decisions based on different criteria. Therefore, it is important to tailor your website to meet the specific needs of B2B buyers and to optimize it for conversion.

As a marketing agency, Chasing Creative knows the value of a good video. Whether it's for social media, a website, or an email campaign, videos have the power to grab attention and communicate a message in a way that text and static images simply can't.

As a business-to-business (B2B) brand, staying ahead of the competition is crucial for long-term growth and success. One effective way to gain an advantage is through the use of competitive intelligence, which involves collecting and analyzing information about competitors, customers, and industry trends. By utilizing competitive intelligence, B2B brands can make informed decisions that drive growth and help them stand out in their market.

User-generated content (UGC) can be an incredibly valuable tool for businesses looking to engage and connect with their customers. Whether it's reviews, social media posts, or product photos, UGC allows businesses to showcase the real-life experiences and perspectives of their customers, which can help to build trust and credibility

Email segmentation can be a great way to drive growth as it lends itself to personalization, improved messaging, better metrics, and taking the time to understand your constituents. We've compiled our top tips for how to get started with email segmentation.

No matter the industry, marketing automation plays a role. For example, acquiring new contacts, leads, or constitutions is one of the top priorities of a marketing department or business. This marketing aims to grow by 2027, and businesses can take advantage of these solutions.

An authentic voice in marketing can help you win over new and retain existing business. Voice is often attributed to personality but can include frequency, tone, and the use of certain words or vocabulary. An authentic voice for any business should be a priority as the space for gaining customer attention is crowded and over-saturated in most industries today.

SEO is the process of improving the visibility of your website in online search engine result pages (SERPs). There are several ways to increase the visibility of your website in the search engine results pages. However, the most common way is to optimize your website for better keyword rankings.

Are you looking for a new marketing strategy? Read here to learn how to create a content strategy and how a free Notion template content calendar can help.

JASMINE IS THRILLED TO SHARE SEA GLASS NO.55 WITH YOU! IT’S THE LARGEST PAINTING I’VE EVER CREATED AND MEASURES IN AT OVER 6FT TALL WITH A CUSTOM WHITE FRAME.

Hey Layer exists to democratize Web 3.0. Committed to educating and elevating our users, we provide a platform for the minting, management, and distribution of NFTs (Non-Fungible Tokens) that are easy to use and accessible to all. 

But, when you send a product or give a service to an influencer to pitch to their dedicated audience, it's trustworthy and also comes across as authentic. So, user-generated content is a way to go, and it's one of the benefits of working with an influencer.

Tired of having your copy ignored? Do you want to know how to write more appealing copy for your customers while still keeping the integrity and professionalism of your company in tact? Then this blog is for you. In the following post, we will be going over some ways that you can make sure that even if people don't read all of what you have written, they will at least stop scrolling because it's so engaging.

Recent abstract painting series by Jasmine Wisz of Ponte Vedra Beach (sold)

One of the great honors of being a photographer is the amazing brands, products, and people I get to work with from around the globe. Often when I share this product with the people around me they are surprised they haven't heard of the product before and end up really enjoying it. So, I will start sharing some of these amazing products with you here.

The 4 Ps of marketing are pretty simple: Product, Price, Place, and Promotion, which show that marketers often approach a project, business, or idea from many different angles. Generally, people tend to think of Marketing as Advertising as while we can see Promotion is a part of marketing, it does not make up the whole of work. So let's break each of them down. 

Unplanned and we stopped into the shop where we met up with Owner Malia Bolton-Hind to take some images and try some 100% Kona Coffee drinks. We then headed up to the farm, where you can see in our video there was a bit of light rain that just made the new coffee planting fields shine.

We had the privilege to collaborate with the Fairmont Orchid, Hawaii on a photography project. We had to take a few clips to share with our friends looking to book their next trip to The Big Island of Hawaii.

The collection is a mix of my latest coastal-inspired landscape and seascape paintings on gallery stretched canvas, framed Lady Bird fine art print, and a stunning framed photo of a coffee plant straight from the farm in Kona, Hawaii captured by my husband Blake. It is such an honor to exhibit alongside Blake because of the bond creativity has brought to our relationship. And if you know Blake and I, you know how fitting a coffee shop is as a venue, haha!

Since then, my lifestyle images below of Square products from the campaign have been viewed over 54 Million times and downloaded over 300,000 times just on Unsplash alone! From news articles with millions of readers to independent financial blogs Square continues to support the entrepreneurial crowd with their products but even through their work with creatives.

Clean Juice is a national brand and growing rapidly due to their truly organic juices and food (they have total transparency). While the food is ridiculously healthy and tasty, their Acai Bowls are from the heavens, their corporate culture also has peaked our interest. They really care about the people they serve and care for on each visit from their corporate leadership to their local franchise owners.

Wired2Perform has big dreams and aspirations for the future which includes impacting over 1 billion relationships and connections globally. What makes Wired2Perform different from other SaaS companies is their team’s passion for constantly improving their platform to add value.

What I love is the innovation of in-bottle finishing they do called oak spire! Not only does this process add a beautiful design quality but it continues to finish the flavor in bottle. For me it also serves as the fanciest measuring stick you will see!

Blake and Jasmine Wisz have worked with clients to provide photography, design, branding, and custom painting services for over 6 years. Their images have been viewed over 56 Million times on the platform Unsplash, a stock photo-sharing website. Their work has also been seen on Edible Hawaii Magazine's cover, featuring one of their favorite clients, Kona Coffee and Tea Company.