Marketing Blog:
News, Trends, and Projects

Learn how value, emotional, practical, future-thinking, technical, C-suite, risk-averse, and social-proof personas boost ROI and marketing efficiency.

Learn the best strategies for building and updating your WordPress website in 2024 with our ultimate guide. Get started now and stay ahead of the game!

Optimize your Shopify app for maximum visibility and engagement with expert strategies from Chasing Creative.

This guide provides a step-by-step approach to integrating GA4, configuring form submission tracking, and marking events as conversions.

Our blog post provides Sales Directors and CEOs with essential strategies to speed up lead connection on their websites, including live chat, chatbots, CRM software, optimized lead capture, email marketing automation, and data analytics.

Flxpoint's surge in content led to a 2-3x increase in engagement across social platforms such as Instagram, Facebook, LinkedIn, and YouTube within just 90 days.

Utilizing efficient production tools like Riverside.fm and advanced editing platforms such as Filmora, companies can create high-quality videos that are both engaging and cost-effective.

Discover how to propel your local service business to the top of search rankings by leveraging the power of citations and reviews. Learn actionable SEO strategies that deliver results!

Explore the significance of website consent in today’s digital landscape. Learn how customizable consent solutions can align your business with user rights and current legal requirements.

Video case study for brands: Explore how smartengine wtec elevated Rémy Cointreau's office into a smart, sustainable space. #Innovation #Sustainability

Dive into social listening with tools like Brand24, Hootsuite, Mention and more to truly understand & engage your audience.

Elevate your B2B strategy with Chasing Creative! Dive into content that resonates, dynamic websites, and insight-driven sales. Let's sail to success.

Streamline workflows, enhance organization, and ultimately, unlock our full potential of launching new projects.

Tips that will help you leverage LinkedIn more effectively in 2024

Oakpacker's award-winning whiskey is celebrated for its smooth, rich flavor profile, enhanced by the purity of air-harvested water.

Daniel raved about the partnership, calling it "immersive, honest, and real." He loved how both teams fully collaborated and was amazed by the visual quality, performance, and integration with sales tools achieved on the new site.

As a page admin, you get 250 credits per month to invite connections to like your page.

A fun review of Splash wines — don't compromise quality.

We are thrilled to announce that Blake Wisz, our Founder & CMO at Chasing Creative, is bringing his visionary approach to sales and marketing to Warmly (warmly.ai) as an advisor.

Explore why Webflow emerges as the superior choice over WordPress for certain B2B enterprises, diving into detailed statistics, features, and the compelling benefits it offers, ensuring a robust online presence.

The migration to Webflow heralded a new dawn for smartengine wtec.

Webflow has over 3.5 million active monthly users as of 2023, reflecting its increasing popularity as a no-code website builder​​.

Discover how partnering with content creators like Chasing Creative can enhance your marketing.

Ready to embark on your UGC marketing journey? Our checklist is your trusted companion.

Marketing trends and multi-channel marketing tips your business needs to know.

In 2024, the world of B2B marketing is poised for growth, and this guide presents five key tactics to help your brand flourish.

In a world where visual storytelling is king, businesses must find ways to capture their brand's essence through stunning photography. That's exactly what Claritas Eye Care did with the help of Chasing Creative, a talented agency specializing in lifestyle commercial photography.

To achieve success in marketing, one must define their target audience, utilize machine learning, use responsive ads, optimize for conversions, and continuously experiment. Remember, testing new strategies and learning from results is key to improving performance. Let us seize the opportunity to excel in online marketing with the power of Performance Max Ads!

Regular use of Google Search Console can help website owners achieve their online goals and stay ahead of the competition.

B2B brands in 2023 should prioritize data-driven insights, personalization, content marketing, social media, account-based marketing, and continuous measurement to drive growth in the digital landscape.

Jumping into a new year can be an exciting time for businesses. It's a chance to reflect on the past year and make improvements as an organization. We know that organizations review sales, marketing, financials, and overall strategies this time of year but we will focus on marketing.

G2 reviews can be a powerful tool for increasing credibility and trust with potential clients for your B2B company. By actively encouraging customers to leave reviews, responding to reviews, and utilizing them in your marketing materials, you can effectively leverage the power of G2 reviews to drive business growth.

Discover 12 blog tips for the new year to take your blogging to the next level. Learn how to grow your audience and increase engagement.

Optimizing a B2B website is not the same as optimizing a consumer-facing website. B2B buyers tend to have different needs and motivations, and they often make purchasing decisions based on different criteria. Therefore, it is important to tailor your website to meet the specific needs of B2B buyers and to optimize it for conversion.

As a marketing agency, Chasing Creative knows the value of a good video. Whether it's for social media, a website, or an email campaign, videos have the power to grab attention and communicate a message in a way that text and static images simply can't.

As a business-to-business (B2B) brand, staying ahead of the competition is crucial for long-term growth and success. One effective way to gain an advantage is through the use of competitive intelligence, which involves collecting and analyzing information about competitors, customers, and industry trends. By utilizing competitive intelligence, B2B brands can make informed decisions that drive growth and help them stand out in their market.

Discover 8 Tips for User Generated Content (UGC) in 2023 to boost engagement and drive growth. Learn how to optimize UGC for your brand. Get started now!

Email segmentation can be a great way to drive growth as it lends itself to personalization, improved messaging, better metrics, and taking the time to understand your constituents. We've compiled our top tips for how to get started with email segmentation.

No matter the industry, marketing automation plays a role. For example, acquiring new contacts, leads, or constitutions is one of the top priorities of a marketing department or business. This marketing aims to grow by 2027, and businesses can take advantage of these solutions.

An authentic voice in marketing can help you win over new and retain existing business. Voice is often attributed to personality but can include frequency, tone, and the use of certain words or vocabulary. An authentic voice for any business should be a priority as the space for gaining customer attention is crowded and over-saturated in most industries today.

SEO is the process of improving the visibility of your website in online search engine result pages (SERPs). There are several ways to increase the visibility of your website in the search engine results pages. However, the most common way is to optimize your website for better keyword rankings.

Are you looking for a new marketing strategy? Read here to learn how to create a content strategy and how a free Notion template content calendar can help.

JASMINE IS THRILLED TO SHARE SEA GLASS NO.55 WITH YOU! IT’S THE LARGEST PAINTING I’VE EVER CREATED AND MEASURES IN AT OVER 6FT TALL WITH A CUSTOM WHITE FRAME.

Hey Layer exists to democratize Web 3.0. Committed to educating and elevating our users, we provide a platform for the minting, management, and distribution of NFTs (Non-Fungible Tokens) that are easy to use and accessible to all. 

But, when you send a product or give a service to an influencer to pitch to their dedicated audience, it's trustworthy and also comes across as authentic. So, user-generated content is a way to go, and it's one of the benefits of working with an influencer.

Tired of having your copy ignored? Do you want to know how to write more appealing copy for your customers while still keeping the integrity and professionalism of your company in tact? Then this blog is for you. In the following post, we will be going over some ways that you can make sure that even if people don't read all of what you have written, they will at least stop scrolling because it's so engaging.

Recent abstract painting series by Jasmine Wisz of Ponte Vedra Beach (sold)

One of the great honors of being a photographer is the amazing brands, products, and people I get to work with from around the globe. Often when I share this product with the people around me they are surprised they haven't heard of the product before and end up really enjoying it. So, I will start sharing some of these amazing products with you here.

The 4 Ps of marketing are pretty simple: Product, Price, Place, and Promotion, which show that marketers often approach a project, business, or idea from many different angles. Generally, people tend to think of Marketing as Advertising as while we can see Promotion is a part of marketing, it does not make up the whole of work. So let's break each of them down. 

Indulge in the rich, smooth flavor of 100% Kona Coffee from Single Family Estate on the Big Island of Hawaii.

We had the privilege to collaborate with the Fairmont Orchid, Hawaii on a photography project. We had to take a few clips to share with our friends looking to book their next trip to The Big Island of Hawaii.

The collection is a mix of my latest coastal-inspired landscape and seascape paintings on gallery stretched canvas, framed Lady Bird fine art print, and a stunning framed photo of a coffee plant straight from the farm in Kona, Hawaii captured by my husband Blake. It is such an honor to exhibit alongside Blake because of the bond creativity has brought to our relationship. And if you know Blake and I, you know how fitting a coffee shop is as a venue, haha!

Since then, my lifestyle images below of Square products from the campaign have been viewed over 54 Million times and downloaded over 300,000 times just on Unsplash alone! From news articles with millions of readers to independent financial blogs Square continues to support the entrepreneurial crowd with their products but even through their work with creatives.

Clean Juice is a national brand and growing rapidly due to their truly organic juices and food (they have total transparency). While the food is ridiculously healthy and tasty, their Acai Bowls are from the heavens, their corporate culture also has peaked our interest. They really care about the people they serve and care for on each visit from their corporate leadership to their local franchise owners.

Wired2Perform has big dreams and aspirations for the future which includes impacting over 1 billion relationships and connections globally. What makes Wired2Perform different from other SaaS companies is their team’s passion for constantly improving their platform to add value.

What I love is the innovation of in-bottle finishing they do called oak spire! Not only does this process add a beautiful design quality but it continues to finish the flavor in bottle. For me it also serves as the fanciest measuring stick you will see!

Blake and Jasmine Wisz have worked with clients to provide photography, design, branding, and custom painting services for over 6 years. Their images have been viewed over 56 Million times on the platform Unsplash, a stock photo-sharing website. Their work has also been seen on Edible Hawaii Magazine's cover, featuring one of their favorite clients, Kona Coffee and Tea Company.