Marketing

5 advantages of using video in your product marketing

By 
Blake Wisz
December 20, 2022

As a marketing agency, Chasing Creative knows the value of a good video. Whether it's for social media, a website, or an email campaign, videos have the power to grab attention and communicate a message in a way that text and static images simply can't.

But beyond being a visually appealing and engaging medium, product videos can also help drive traffic and customers for your business. Here's how:

  1. Increase website traffic: Adding product videos to your website can help increase traffic by making your site more engaging and appealing to visitors. This is especially true if you optimize your videos for search engines using relevant keywords and descriptions.
  2. Boost conversions: Product videos can also help increase conversions by demonstrating the value of your products and how they can solve a problem or meet a need for the viewer. This can help build trust and credibility with potential customers and encourage them to make a purchase.
  3. Enhance social media engagement: Social media platforms like Facebook, Instagram, and TikTok are all great places to share product videos. These platforms make it easy for users to discover and share videos, which can help increase the reach and visibility of your products.
  4. Improve email marketing: Adding product videos to your email campaigns can help increase open and click-through rates. This is because videos are more engaging than text and can help grab the attention of the reader.
  5. Showcase the product inaction: Many SaaS products take complex problems and create a software solution that makes it incredibly easy to understand. However, there still can be a disconnect for those who are more inclined to learn visually or want to see the product demonstrated. Scheduling a call or waiting for follow up can slow down the sales process and education of how the product works—video is a great solution to show the product "in action" so the client or customer has a more complete understanding. Best part is this resource can be used as an evergreen or pillar piece of contentt for marketing.

In summary, product videos are a powerful tool for driving traffic and customers to your business. Whether you're using them on your website, social media, or in email marketing campaigns, they can help increase engagement, build trust, and ultimately drive sales. So if you're not already using product videos as part of your marketing strategy, now is the time to start.

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