Today, there are many services, platforms, tactics, and even new emerging AI solutions for people to market their business or organization. What is happening is that these marketing solutions are selling to people like myself (marketers) or business owners to articulate the value they can bring their business. Keep in mind that while new solutions will come about daily, there are tried and true marketing principles. One that I learned myself during an intro to marketing class was the 4 Ps of Marketing.
The 4 Ps of marketing are pretty simple: Product, Price, Place, and Promotion, which show that marketers often approach a project, business, or idea from many different angles. Generally, people tend to think of Marketing as Advertising as while we can see Promotion is a part of marketing, it does not make up the whole of work. So let's break each of them down.
The 4 Ps of Marketing:
As you can see, each of these areas needs attention, effort, and work to have a well-rounded marketing strategy and the tactics to follow each of the needs for a well-released product or service offering. Developed by Neil Borden in the 1950s, who also served as a professor of advertising at the Harvard Graduate School of Business Administration, the Marketing Mix and the 4 P's will continue to guide business and marketers all over.
How can you apply some of these fundamental principles to your business or marketing strategy today?
Recent abstract painting series by Jasmine Wisz of Ponte Vedra Beach (sold)
One of the great honors of being a photographer is the amazing brands, products, and people I get to work with from around the globe. Often when I share this product with the people around me they are surprised they haven't heard of the product before and end up really enjoying it. So, I will start sharing some of these amazing products with you here.
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