Today, there are many services, platforms, tactics, and even new emerging AI solutions for people to market their business or organization. What is happening is that these marketing solutions are selling to people like myself (marketers) or business owners to articulate the value they can bring their business. Keep in mind that while new solutions will come about daily, there are tried and true marketing principles. One that I learned myself during an intro to marketing class was the 4 Ps of Marketing.
The 4 Ps of marketing are pretty simple: Product, Price, Place, and Promotion, which show that marketers often approach a project, business, or idea from many different angles. Generally, people tend to think of Marketing as Advertising as while we can see Promotion is a part of marketing, it does not make up the whole of work. So let's break each of them down.
The 4 Ps of Marketing:
As you can see, each of these areas needs attention, effort, and work to have a well-rounded marketing strategy and the tactics to follow each of the needs for a well-released product or service offering. Developed by Neil Borden in the 1950s, who also served as a professor of advertising at the Harvard Graduate School of Business Administration, the Marketing Mix and the 4 P's will continue to guide business and marketers all over.
How can you apply some of these fundamental principles to your business or marketing strategy today?
No matter the industry, marketing automation plays a role. For example, acquiring new contacts, leads, or constitutions is one of the top priorities of a marketing department or business. This marketing aims to grow by 2027, and businesses can take advantage of these solutions.
An authentic voice in marketing can help you win over new and retain existing business. Voice is often attributed to personality but can include frequency, tone, and the use of certain words or vocabulary. An authentic voice for any business should be a priority as the space for gaining customer attention is crowded and over-saturated in most industries today.
SEO is the process of improving the visibility of your website in online search engine result pages (SERPs). There are several ways to increase the visibility of your website in the search engine results pages. However, the most common way is to optimize your website for better keyword rankings.
From projects large to small we are here to serve you so you can
focus on what matters most.