The Future of Marketing: Multi-Channel Strategies in 2024

The Future of Marketing: Multi-Channel Strategies in 2024 — Updated for 2025

Updated January 2025 — Originally published in 2023 and now refreshed with the latest 2025 trends, stats, and examples to help you stay ahead in the fast-changing marketing landscape.

In the fast-evolving world of digital marketing, staying ahead of the curve is paramount. With 2024 on the horizon (now behind us and shaping 2025), it's time to look into the crystal ball and envision the future of multi-channel marketing. Harnessing the power of various platforms and channels has never been more critical for businesses seeking to expand their reach and engage with their target audience effectively.

In my previous role as Head of Marketing for a popular Shopify app, it was clear the top DTC brands put an emphasis on multi-channel marketing and measuring those channels as they distribute creative. The same can be said for SMBs and Enterprise businesses in service or B2B sectors. Regardless of the model—having more channels for your marketing including Social, Google Ads, Direct, and others can help lift your top of funnel traffic, overall awareness, and in turn revenues.

Why Multi-Channel Marketing Matters

As technology continues to advance, consumers' digital behaviors and preferences evolve alongside it. In 2024 and now 2025, the average consumer will interact with brands across multiple channels daily—from social media and email to voice search and augmented reality. Understanding the significance of multi-channel marketing is the key to success in this landscape.

Marketing Stats That Paint the Picture

• 80% of consumers use more than one channel to complete a purchase.
  Source: Firework — 52+ Omnichannel Stats
• Multi-channel shoppers spend 3× more than single-channel shoppers.
  Source: Iterable — 30 Cross-Channel Stats
• 72% of consumers prefer to connect with brands through multiple channels.
  Source: Iterable — 30 Cross-Channel Stats
• Businesses with a strong omnichannel strategy retain 89% of their customers.
  Source: Converted — Omnichannel Marketing Stats
• 80% of organizations struggle to measure and attribute multi-channel effectiveness.
  Source: Iterable — 30 Cross-Channel Stats
• AI-driven personalization can deliver a 20–30% lift in marketing ROI.
  Source: Hurree — ROI of AI in Marketing
• Diversified social channel overlap boosts ecommerce sales by 2–5%.
  Source: arXiv — Multi-Platform Social Media Impact Study
• Consumers use an average of 6 touchpoints before making a purchase decision.
  Source: OnRamp — CX Statistics 2025
• 75% of millennials prefer brands committed to sustainability.
  Source: OnRamp — CX Statistics 2025

Multi-Channel Trends to Watch in 2025

Voice Search Optimization

With the rise of smart speakers and voice-activated devices, optimizing your content for voice search is no longer optional. Creating conversational, long-tail keyword content can give you an edge.
Source: Google Search Central — Voice SEO Guide

Augmented Reality Marketing

AR experiences are becoming more accessible and popular. Brands can leverage AR for interactive product demos, virtual try-ons, and immersive storytelling.
Source: Snap AR

AI-Powered Personalization

Artificial intelligence will play a significant role in tailoring marketing messages to individual preferences, making each customer's journey unique.
Source: HubSpot — AI Marketing

Sustainability and Social Responsibility

Consumers increasingly support brands that align with their values. Incorporating sustainability and social responsibility into your multi-channel strategy can attract socially conscious customers.
Source: NielsenIQ Global Sustainability Report

Email Marketing

Nearly 5 billion email users will exist by 2026. While more filters, blockers, and unsubscribe tools will make it harder to reach prospects, email still remains a top referrer for most businesses.
Source: Statista — Global Email Users Forecast

Inspiration from Top Marketing Agencies

• Digital Agency Network — regularly publishes insightful articles on multi-channel marketing trends.
• HubSpot Blog — wide coverage of marketing topics, with actionable insights and case studies.
• Neil Patel — marketing thought leader with blog posts, videos, and podcasts on multi-channel strategies.

Final Word

As we move further into 2025, multi-channel marketing is set to become even more essential. Consumers are becoming increasingly sophisticated in their digital interactions, and businesses must adapt to meet their expectations.

By staying informed about the latest trends, drawing inspiration from industry leaders, and measuring each channel’s impact on creative performance, you can position your brand for success in the multi-channel landscape.

💬 Ready to take your marketing strategy to the next level in 2025? Contact us at Chasing Creative to explore how our agency can help you navigate the ever-changing world of multi-channel marketing.

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