In just weeks, Victory Lap went from concept to launch-ready with a complete library of authentic UGC video content and verified customer reviews—delivered by Chasing Creative, a Florida-based marketing and web development agency—that transformed their DTC supplement site into a conversion powerhouse from day one.

In just weeks, Victory Lap went from concept to launch-ready with a complete library of authentic UGC video content and verified customer reviews—delivered by Chasing Creative, a Florida-based marketing and web development agency—that transformed their DTC supplement site into a conversion powerhouse from day one.
Victory Lap, a new entrant in the fiber supplement space, faced the classic DTC launch challenge: how do you build credibility and trust when you have zero customer reviews, no social proof, and no content library? They needed high-quality user-generated content and authentic testimonials to populate their website before launch, giving potential customers the confidence to buy from an unknown brand.
With Chasing Creative's UGC content expertise, Victory Lap launched with a complete arsenal of authentic video testimonials, lifestyle content, and verified reviews that established instant credibility. We coordinated a streamlined production process that delivered high-quality, on-brand content at scale—the kind of content library that typically takes brands 6-12 months to build organically. By managing creator recruitment, product seeding, content direction, and quality control end-to-end, we enabled Victory Lap to launch with the social proof of an established brand, setting them up for immediate conversion success and long-term growth in the competitive DTC supplement market.
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