Case Study Ft.

Bryte Light

Bryte Light needed a clean, high-performance website to support its expansion across the commercial lighting and smart building industry. Their old site didn’t reflect the product’s innovation, lacked lead-gen pathways, and wasn’t optimized for the verticals they were targeting.

Problem

Bryte Light needed a clean, high-performance website to support its expansion across the commercial lighting and smart building industry. Their old site didn’t reflect the product’s innovation, lacked lead-gen pathways, and wasn’t optimized for the verticals they were targeting.

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Challenge

Bryte Light’s previous website didn’t reflect their position as a leader in low-voltage PoE lighting solutions. It lacked clear navigation, had no industry-specific landing pages, and missed out on opportunities to convert traffic into demos or sales conversations. Worse, it wasn’t built on a modern tech stack—there was no CRM integration, no analytics visibility, and no GDPR compliance tools in place.

Result

The final product was a custom-built Webflow site launched in under two months—designed, developed, and deployed with speed and precision. We applied best practices for performance, accessibility, and SEO while building out a flexible CMS that allows the Bryte Light team to easily manage landing pages, press updates, and spec sheets. The site includes vertical-specific pages (K-12, Class A, Mission Critical), CRM integration via Pipedrive, Axeptio for privacy compliance, and embedded analytics with Google and Microsoft Clarity. The result is a fast, scalable website that not only looks modern but functions as a powerful sales and marketing engine—positioning Bryte Light for growth in key industries.

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Highlight

Built in 2 months

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What our clients say

We work with a diverse set of clients and industry but you can see the common thread in their words.

Rating Stars

I had the pleasure of working with Blake on a comprehensive upgrade of our B2B website, including the backend structure, front-end design, and content overhaul. Throughout the project, Blake demonstrated exceptional technical expertise, clear communication, and a strong commitment to delivering on time and within budget.

David Colman

OSI Global
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Blake helped us kick start our social media strategy and start developing video content at scale. Blake was great to work with and eager to share some of his digital marketing knowledge to help us grow past our existing strategies. He helped execute on multiple different initiatives and on time.

Travis Mariea

Flxpoint
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Blake and I had the pleasure of partnering as complimentary platforms in the Shopify ecosystem. Blake is always a pleasure to work with, both creative and innovative and a wonderful communicator. I hope to have the opportunity to work with Blake again soon!

Gabriella Tegen

Smartrr
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Blake is a brilliant marketer who is always up-to-date with the latest in martech and growth marketing. He understands how both B2B and consumer brands think and is a natural leader and clear communicator. At Littledata he helped us develop a more mature brand identity and reach a wider variety of fast-growing DTC brands.

Ari Messer

Littledata
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Blake combines meticulous attention to detail with a profound sense of empathy. His ability to see and nurture the best in people, coupled with his strong sense of integrity and respect for every team member, creates an incredible environment for creativity. With Blake, communication is always clear and assertive.

Laura Bush

Brand Consultant

Blake’s dedicated approach and all-in attitude, coupled with a genuine effort to truly understand our business and its technology, have made a significant and lasting impact on our company’s brand identity as well as our digital marketing efforts. His commitment has brought remarkable value, ensuring our brand stands out in a competitive landscape.

Timothy Miscovich

Smartengine wtec

Working with Blake and his team was great. His enthusiasm and creativity made working through the details a breeze. The finished images were high quality and adaptable for a variety of uses. He was thorough, insightful, and paid attention to the details. Thanks, Blake! We look forward to working with you again.

Danielle Hauptman

Meehan Formulations

Working with Blake so far has been awesome! He's always super responsive, open to ideas (and suggests a lot, too!), and ultimately delivering us the results and info we need. We're still early in our paid/performance relationship (a few months now), but seeing strong results so far and can't wait for what's to come.

Adam Chuntz

Blanka
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